that inspires the world, bringing credit to the
talent that the Photographers and Athletes carry.
The Soul id 100 showcases the work of the best photographers in the world, representing the excitement, culture, and creativity of action and adventure sports. Every week a photographer will be represented until 100 photographers have been featured, creating a list of the top action and adventure sports photographers in the world. Check out our social media channels for the latest updates.
Lucho Vidales is the youngest photographer that we have featured in the Soul id 100, with work portraying that of a seasoned professional. Lucho was raised in Argentina where he originally developed his love for photography shooting friends playing rugby and soccer. To get his foot through the door in the industry Lucho acquired an internship as a student brand manager with Red Bull, checking sales points and setting up event tents. He soon began to submit photos to Red Bull and they quickly picked up on his talent. He was then asked to fulfill a position in Argentina. Since then, the prodigy has been working with the best athletes in the business and producing content that is recognized worldwide.
Lucho enjoys working one on one with the athlete with a focus on Skateboarding and BMX. 100% self taught with raw talent, he is always looking for new tips and tricks to advance his skills in the art. The future is bright for Lucho and we look forward to what he will bring to the world of action sports. “I look for inspiration in every shoot that I do.” - Lucho