that inspires the world, bringing credit to the
talent that the Photographers and Athletes carry.
The Soul id 100 showcases the work of the best photographers in the world, representing the excitement, culture, and creativity of action and adventure sports. Every week a photographer will be represented until 100 photographers have been featured, creating a list of the top action and adventure sports photographers in the world. Check out our social media channels for the latest updates.
Graeme Murray stands in a league of his own with incredible talent that truly inspires the world with powerful content. Graeme picked up a camera at the age of 14, spending his time shooting rolls of film and developing images in the darkroom. Immediately after becoming qualified in professional photography, Graeme was offered an opportunity with one of the top audio/visual production companies in New Zealand. He spent 7 years there creating, developing and producing product launches for New Zealand’s largest corporations. His journey through New Zealand, Australia and the Pacific eventually landed him on the path of television production, where he worked as a cameraman and editor. Graeme is currently a photographer for Red Bull where he captures some of the most epic content in the world of action/adventure sports.
Photography has allowed Graeme to travel the world, seeing and shooting some of the biggest events, while working with some of the most talented athletes in the industry. Graeme’s entrepreneurial drive and passion for photography allowed him to successfully create and own his own business for almost a decade. His images are inspired by his natural eye for creativity and unique camera angles that he is able to get from mounts he built himself. In 2006 Graeme organized the first mountain bike photo exhibition, where the top mountain bike photographers were in attendance shooting the championship in New Zealand. In his spare time, you can find him out mountain biking, surfing, kite surfing, snowboarding and even maintaining the bike trails. “The beauty and excitement of this world keeps me traveling and discovering new places as much as possible.” - Graeme